Run at your own ‘sexy pace’: The women-only crew changing the rules

Founder, Khosi Hlongwane explains, “a sexy pace is a pace that allows you to run at your most comfortable, but also at your most confident.”  

It’s entirely personal. For one runner, it might be a steady jog; for another, a mix of walking and running. The defining factor is how it feels. 

“It’s the pace you’re in your flow state… you’re confident, you’re comfortable, and you’re really owning your run.”  

In a world where running is often dictated by pace charts and PBs, Sexy Pace Run Crew offers a different lens – one that prioritises enjoyment and self-trust. 

Billed as a biweekly women’s social run for beginners and anyone looking to run at a “Sexy Pace”. The crew is designed to be an entry point, particularly for those who might feel intimidated by traditional running environments. 

“We’re almost like the training wheels before you go out into the big scary run clubs,” says Khosi. 

Sessions are flexible. Participants can walk, slow down or take breaks without judgement, making it easier for beginners to show up in the first place. You can view their sessions by joining their Strava club.

“It’s always been about socialising from the start… you can have some fun, and then we can have coffee and pastries afterwards.”  

By removing pressure and expectations, the club helps members build confidence at their own pace – often becoming the stepping stone to longer runs, races or independent running. 

Khosi identified early on that confidence, rather than ability, is often the real barrier to participation.  

“There’s something really special and magical when women run together," says Khosi, reflecting on the comfort the group finds based on friendship and shared experience. Within this environment, honesty is encouraged. Some days you feel strong; others, you don’t – and that’s completely accepted. There’s no pressure to chase a PB when your body or mind isn’t up for it. 

That openness – whether it’s saying you need to walk, you’re tired, or today just isn’t your day – is central to the community’s appeal. 

Sexy Pace Run Crew began in 2023, almost unintentionally. After completing her first London Marathon, Khosi wanted to reconnect socially while sharing her love of running. 

“I like to say it was by accident,” says Khosi, “I thought it would be cool to get my friends into running so they can see you can run it your way, at your pace.” 

The first session was deliberately low-pressure – a relaxed Hyde Park run followed by coffee. Music played, conversations flowed and breaks were encouraged. 

“We ran in our own way… we would take dance breaks. And it was so fun that we decided to do it again.”  

From there, the community grew organically, spreading through word of mouth and social media as more people were drawn to its supportive energy.  

For many members, it’s a natural next step: moving from early runs into longer distances with the backing of a supportive community. 

Khosi takes a thoughtful approach to guiding runners towards it. “I feel a bit like one of those football scouts… I’m always watching… looking at people’s progression to suggest what might be next.”  

Support comes in many forms – shared training plans, WhatsApp conversations, long runs and practical advice on everything from fuelling to kit. Nothing is imposed; instead, opportunities are suggested and shaped around individual readiness. 

With a Sexy Pace cheer zone planned for The Big Half (Evelyn street around mile 11.5), on Event Day, the crew shows up together – brightly dressed, loud and unmistakable. Some run, others cheer, but everyone contributes to the experience. 

“We plan to just be joyful throughout…” Khosi adds, “like an army of joy.” 

Follow them on Instagram or join their Strava club to view their upcoming runs.